Content automation is a strategy for organizing both the inbound and outbound sides of a company’s content creation model. Why is this important? Now that we know that “content is king“, content automation is a critical piece in streamlining content development and distribution, and represents the next phase in marketing and communication. But where do you start?

First and foremost, every company is now a media company. That might sound too simple and maybe even absurd, but if we can start thinking about all organizations as being in the media business, it will change the way that we think about communication and content marketing strategy.

[youtube]http://www.youtube.com/watch?v=ArZLcJjpnRo&list=PL1DF09DD7D6A0738F&index=3&feature=plpp_video[/youtube]

Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Email is Dead… Long Live Email!

Despite the warnings of some, e-mail is not going away; it’s transforming. No longer do email exchanges resemble an arms race to create the glitziest documents with all the bells and whistles. Instead, emails have become more about creating quick and simple messages that emphasize key points.

However, design is not the only thing that is changing with email. There are many more different ways that we can consume email, whether it be via computer or phone. Past that, there are different operating systems on those devices that handle emails differently. Emails have even become an important part of the social CRM landscape and social media marketing in general. To finish up this series on busting social media myths and using social media for business, I explain how to understand the transformation email has gone through.

Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two, Part Three, Part Four.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Five of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

How Effective is Interactive Mobile Marketing in Creating Leads?

Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred. Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop PC or iPhone. The lines get blurry when you factor in the types of action users commit on different devices. Mobile does not tend to lead to transactions, but that does not mean mobile marketing and advertising are do not have value. I explain why mobile is a channel that you cannot ignore in this part of my series on busting social media myths.

Check out Part Five on Email Myths. Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two, Part Three.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

How Well Do Social Media Tools Build Offline Relationships?

Social media tools are key in bringing online relationships offline and vice versa. If you are coming from online to off, it allows for a conversation to start online that in turn will drive face-to-face conversations. If you are starting offline, social media services and networks allow you to extend your conversation online and create a unique channel for customer engagement. If you are still unsure of social media’s ability to bridge the gap, check out my talk with Tyler Pyburn on busting the myth that social media is only relevant for online activities.

Check out Part Four on Mobile Myths. Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com