Yesterday I was watching this couple on the beach taking pictures. It looked as if they were taking anniversary pictures by the water. The couple looked extremely happy and looked to be having a great time. But as the husband was standing by the water for a picture a wave came, hit him, and knocked him over. All of a sudden this incredibly joyous occasion turned into a situation. Luckily he looked to be only slightly hurt but without question their great day just changed on a dime.
So it got me thinking… how many times that has happened in life and in business.
As a CEO it is your responsibility to be prepared for these things. To expect the unexpected and to be prepared to adjust with a moments notice. Preparation – without question – is key. Not that you will know what the trigger is that causes the turn – but you will have already thought through what to do if the turn comes. Some people often criticize hoe much we prepare for both positive and negative news. No question it is exhausting at points. But – likewise – no question it is valuable and critical.
Do you prepare for all outcomes? Trust me on this – better to be prepared that to react when that turn – whether positive or negative – happens.
