David Meerman Scott wrote an excellent article on efficiency being used as a marketing asset but if one reads more into the message it becomes all about first impressions. The article serves as a fantastic wake-up call to business leaders – the first interaction with your customer can affect your company more in the long run than anything else. By all means, a CEO needs to weigh the risk and rewards with the dollars spent that will go into the first communication with the customer but if you can keep the engagement further down the road the investment will be worth it.
[youtube]http://www.youtube.com/watch?v=cfCC3-VnrIU&feature=channel_video_title[/youtube]
The clip above was part of a bigger conversation on TPN Finance, watch the full episode here. In addition, I wrote a blog post on the earlier part of the segment, The Fear of Networking.
Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com.
Here is the link - http://thepulsenetwork.com/business/tpn-finance/09-01-11-episode-83/
and the Youtube clip - http://www.youtube.com/watch?v=cfCC3-VnrIU&feature=channel_video_title.
